Production by Niki Dankner
Photography by Jessica Schramm
Style by Scott Horne
Creative Direction by Emily Frye
”Good days start with laid-back mornings.
From the coziness of our bed to the ease of our favorite jeans, we crave a sense of comfort. Our newest collaboration brings the casual cool of Madewell’s signature chambray into the bedroom – the place we feel the most ourselves, and the most at home.
Inspired by natural indigo and casual workwear, this collection features relaxing items that can be mixed, matched or styled alone. Think soft cotton sheets, striped lumbar pillows and effortless accessories. Soothing blues that make a statement without making a fuss. Thoughtful details influenced by vintage flea market finds – with double needle topstitching, artful seams and timeless washes.
We’re creating a place where East Coast cool meets West Coast calm, where timeless design encourages downtime, and everyone is dressing their bed with the same care and confidence that they dress themselves.
Let’s get comfortable. “