Production by Niki Dankner
Photography by Nicki Sebastian
Style by Scott Horne
Creative Direction by Hilary Sherman
“The Holidays are filled with sensations we cherish, but what defines this season is the feeling of connection we find. Shared emotions of anticipation, excitement and appreciation surrounding the exchange of gifts bind us together. So let’s celebrate these interactions that bring us close with presents that feel as good to hold in our hands as it feels to see the look of joy on a loved one’s face when they tear back the wrapping paper.
It’s often said that a particularly thoughtful gift is “touching,” well, this campaign will reinforce the actual role that touch plays during the Holidays. The ads will feature close-up images of our cozy, soft, plush items paired with lines of copy that play off the twin tactile and emotional meanings of “feeling.” They will express that when you give a gift, you’re giving so much more than a thing.”
*Select photos shot in various homes in Los Angeles.